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  1. Nike Literature Review

    Nike walk‐in baths just wouldn't wash: Stretch the brand - but don't lose the image. Sociology of Sport Journal, 12(4), 347-369. …show more content… Article 12: Doorey, D. J. (2011). Keeping Nike on the right track: The Knight way to manage. Journal of Business Ethics, 103(4), 587-603. o Review of Literature for article 12

  2. (PDF) Nike-A Case Study Just Do It

    Nike also recently hit its first 5-billion-dollar quarter. ... The purpose of this paper is to make a review on the theoretical concepts of "above the line", "below the line" and "through the line ...

  3. Analysis of Nikes Brand Marketing Strategy

    In this paper, authors will use Nike as case study and conduct an in-depth analysis of the marketing strategies used by Nike personalised customization, content marketing, social media, and hungry ...

  4. The brand analysis of Nike based on its emotional branding and

    Review (GBR), 5(1), 62-70. BCP Business & Management. F EMS 2022. Volume 19 (2022) 284 ... This research reviews the analytical literature on Nike's marketing in recent years, the literature on ...

  5. PDF A Study on Marketing strategies adopted by Nike in Reference to the

    Nike's marketing techniques, such as branding, advertising, and sponsorships, have been crucial in establishing the company's reputation and winning over customers. Nike's affiliation with famous athletes and sporting ... Literature Review Wenjie Jiang (1970) in his research titled "Sustainable Development of Supply Chain in Footwear

  6. Just Do It: Analysis of Nike's Marketing Strategies and Growth ...

    Nike is a global leader in the athleticwear industry, selling products for all ages, genders, and sizes. The company was founded in 1964 by runner and businessman Phil Knight and his track and field coach, Bill Bowerman, with the goal of creating the perfect running shoe. Since then, Nike has established the iconic Swoosh and "Just Do It" slogan globally.  But how has Nike become so ...

  7. Nike Marketing Strategy: A Company to Imitate

    eight million. By the year 1980, Nike was already offering more than three million common shares to the public and revenues had surpassed $269 million (Referenceforbusiness.com, 2014). In 1984, Nike made a monumental decision and endorsed around sixty athletes at the Olympics, who ended up winning a combined sixty-five medals.

  8. Literature Review Nike

    literature reviews, ⇒ StudyHub ⇔ offers a lifeline to those navigating the labyrinth of academic. writing. By leveraging their expertise, clients can rest assured that their literature review on Nike will be meticulously curated, seamlessly weaving together diverse perspectives and insights to construct a coherent narrative.

  9. (PDF) A Review and Analysis of Nike, Inc.'s Corporate Social

    PDF | On Jan 1, 2013, Jonathan Wayne Riddle published A Review and Analysis of Nike, Inc.'s Corporate Social Responsibility Program | Find, read and cite all the research you need on ResearchGate

  10. Just Do It: Analysis of Nike's Marketing Strategies and Growth ...

    marketing, marketing strategies, Nike, growth recommendations, e-commerce, direct-to-consumer Abstract. Nike is a global leader in the athleticwear industry, selling products for all ages, genders, and sizes. The company was founded in 1964 by runner and businessman Phil Knight and his track and field coach, Bill Bowerman, with the goal of ...